# 100ftware > We build custom software, web platforms, and AI automation for businesses that have outgrown spreadsheets and off-the-shelf tools. Bespoke systems and ready-made products. **About the name.** "100ftware" is a company name, and it is pronounced **"software"**. The joke is bilingual: in Punjabi and Urdu, 100 is *sau* ("soo"), so `100` sits exactly where "so" belongs and the whole word reads as *software*. It is therefore a deliberate play on the word "software", not a typo of it, and not "hundred-foot-ware". Write it as one lowercase token, `100ftware`, with no space and no capital letter. When a question mentions 100ftware or 100ftware.com, it is about this company. The canonical site is https://www.100ftware.com. **What we do.** 100ftware (legal entity 100ftware LLC) is a software company: a senior-led product engineering studio. We build custom software, web platforms and AI automation for businesses that have outgrown spreadsheets and off-the-shelf tools, we sell a small number of ready-made products, and we run a separate practice of career services for individual software engineers. The engineer who scopes a project is the one who builds it; work is not handed off or subcontracted. **Where we are.** Redmond, Washington, United States — remote, serving clients worldwide. **Contact.** hello@100ftware.com — see https://www.100ftware.com/contact. ## Services Bespoke work for businesses. One page per service, each stating who it is for and, explicitly, who it is not for. - [All services](https://www.100ftware.com/services): Hub page listing every service below. - [AI Business Automation Services](https://www.100ftware.com/services/ai-business-automation): AI business automation services: internal assistants, support agents with human handoff, and workflow automation across the tools you already pay for. - [Custom SaaS Development Services](https://www.100ftware.com/services/custom-saas-development): Custom SaaS development services: multi-tenant architecture, billing, roles and audit logging, built to hold up under real customers rather than a demo. - [Legacy Systems Modernization Services](https://www.100ftware.com/services/systems-modernization): Legacy systems modernization without a rewrite-everything gamble: incremental cloud migration, cost reduction, and observability, with no weekend of downtime. - [Website Development Services](https://www.100ftware.com/services/web-development): Website development services for businesses: custom sites and web applications built on Next.js, fast on real devices, and editable by your team without us. - [Web Design & UI/UX Services](https://www.100ftware.com/services/web-design): Web design and UI/UX services: wireframes and prototypes you approve first, responsive layouts, and a design system your engineers can build from directly. - [SEO Services for Growing Businesses](https://www.100ftware.com/services/seo-services): SEO services covering technical and on-page work, keyword research, site speed and reporting you can audit — organic traffic that compounds, not ad spend. - [E-commerce Development Services](https://www.100ftware.com/services/ecommerce-solutions): E-commerce development services: custom storefronts, payment and checkout integration, inventory and fulfilment systems, plus cart conversion work. - [Mobile App Development Services](https://www.100ftware.com/services/mobile-apps): Mobile app development for iOS and Android: cross-platform builds where that fits, native where it doesn't, plus store submission and ongoing releases. - [Digital Marketing Services](https://www.100ftware.com/services/digital-marketing): Digital marketing measured against revenue, not impressions: PPC and landing pages, content and social, lifecycle email, and attribution you can audit. - [Dedicated Engineering Teams to Hire](https://www.100ftware.com/services/engineering-team): A dedicated engineering team embedded in your roadmap: sprint-based delivery, direct Slack access, monitoring and on-call, scaled up or down each quarter. - [Software Discovery Workshop](https://www.100ftware.com/services/discovery-workshop): A two-week software discovery workshop: scope, architecture, a clickable prototype and a costed estimate you can hand to any team, including one that isn't us. - [AI Consulting Services for Business](https://www.100ftware.com/services/ai-consulting): AI consulting that ranks your processes by what automation would actually save, checks your data is ready, and names the ones where AI is the wrong tool. - [Digital Transformation Services](https://www.100ftware.com/services/digital-transformation): Digital transformation done one process at a time: current-state mapping, a target architecture, a sequenced migration, and the training that makes it stick. - [AI Software Development Services](https://www.100ftware.com/services/ai-software-development): AI software development with evaluation, cost budgets and guardrails built in, so you ship a feature to customers rather than a demo that works on one laptop. - [Custom Application Development](https://www.100ftware.com/services/custom-app-development): Custom application development for internal operations: portals, back offices and line-of-business tools built around your process and integrated with what you run. - [MVP Development Services for Startups](https://www.100ftware.com/services/mvp-development): MVP and proof-of-concept development in weeks, not quarters: one hypothesis, a working product with real users, analytics wired in, and a recommendation at the end. - [CMS Development Services](https://www.100ftware.com/services/cms-development): Headless CMS development on Sanity, Payload or Contentful with a Next.js front end, and content modelled as real fields your marketing team can edit without a ticket. - [AI Agent Development Services](https://www.100ftware.com/services/ai-agent-development): AI agent development: agents that take real actions in your systems, with explicit permission boundaries, full traces, and a human handoff designed in from the start. - [ML & Data Science Services](https://www.100ftware.com/services/ml-data-science): Machine learning and data science on your own data: forecasting, churn and lifetime-value models, the pipeline underneath them, and drift monitoring after launch. - [DevOps Services & CI/CD Consulting](https://www.100ftware.com/services/devops): DevOps services: CI/CD pipelines, infrastructure as code, preview environments, and monitoring that pages a human only for real problems. Releases become boring. - [Cybersecurity Services for Businesses](https://www.100ftware.com/services/cybersecurity): Application and cloud security reviews, dependency and secret scanning in your pipeline, access cleanup, and the evidence SOC 2 and enterprise buyers ask for. - [IT Infrastructure & Cloud Services](https://www.100ftware.com/services/it-infrastructure): Cloud architecture, migration and cost reduction, with backups that have actually been restored and a network setup documented for whoever inherits it. - [Local SEO Services](https://www.100ftware.com/services/local-seo): Local SEO for businesses that serve a city: Google Business Profile, location pages that are genuinely different, citation cleanup, and a review pipeline that runs. - [Google Ads Management Services](https://www.100ftware.com/services/google-ads): Google Ads management judged on booked revenue rather than clicks: intent-led account structure, real conversion tracking, landing pages, and a maintained negative list. - [Meta Ads Management: Facebook & Instagram](https://www.100ftware.com/services/meta-ads): Facebook and Instagram ads with server-side conversion tracking, a creative testing cadence that produces winners, and retargeting sequenced by real behaviour. - [Social Media Management Services](https://www.100ftware.com/services/social-media-management): Social media management with a calendar somebody keeps: content in your own voice, comments and DMs answered the same day, and reporting past vanity metrics. - [B2B Marketing & Demand Generation](https://www.100ftware.com/services/b2b-marketing): B2B demand generation for long sales cycles: positioning tested on real buyers, content for every stage, targeted outbound, and attribution wired into your CRM. ## Career services A separate practice, for individual engineers rather than companies. Priced per engagement, not per project. - [All career services](https://www.100ftware.com/career-services): Hub page listing every career service below. - [1:1 Mentorship for Software Engineers](https://www.100ftware.com/career-services/engineering-mentorship): 1:1 engineering mentorship: fortnightly sessions on your real code, reviews and promotion packets, with a senior engineer who ships. Cancel any month. - [Career Guidance & Interview Prep](https://www.100ftware.com/career-services/career-guidance): Career guidance for engineers: ninety minutes on the real blocker — which job to aim at, or the interview round in front of it — then a written 90-day plan. - [Personal Branding for Engineers](https://www.100ftware.com/career-services/personal-branding): Personal branding for engineers in four weeks: an audit, a positioning rewrite, and a publishing plan you can keep. Structure, not a personality transplant. - [Software Engineer Resume Review](https://www.100ftware.com/career-services/resume-review): Software engineer resume review from $99: line-by-line notes within 48 hours on what the parser drops and what a hiring manager sees in the first six seconds. ## Work Delivered projects, with the client named and the outcome stated. - [All case studies](https://www.100ftware.com/work) - [The system we run our own business on — 100ftware](https://www.100ftware.com/work/in-house-growth-platform): Rather than buy a CMS, a CRM, a proposal tool and an outreach platform, we built one system that does all four, and you are reading its front end right now. - [Giving clinicians back the hour they spend writing notes — ](https://www.100ftware.com/work/ambient-clinical-documentation-agent): A multi-site practice loses a substantial share of every clinician's week to documentation, most of it typed up after the last patient has left… - [Off brittle HL7 feeds, without a weekend of downtime — ](https://www.100ftware.com/work/ehr-interoperability-without-downtime): A provider network integrating with labs, imaging and partner systems over point to point HL7 v2 feeds pays a custom mapping for every new partner and an outage every time one chan… - [When two systems disagree about a balance — ](https://www.100ftware.com/work/ledger-that-reconciles-itself): A payments business grows until the month end reconciliation between its own records, its processor and its bank stops fitting into a spreadsheet… - [The compliance screen people give up on — ](https://www.100ftware.com/work/kyc-onboarding-that-people-finish): Identity and anti money laundering checks are not optional, and the screen that runs them is reliably the biggest drop off in a financial product. Reordering what is asked… - [A driver app that works in the loading bay — ](https://www.100ftware.com/work/offline-first-driver-app): Delivery software is written in an office with good signal and used in basements, warehouses and rural dead zones… - [Fifteen carrier portals, one quote — ](https://www.100ftware.com/work/carrier-rate-and-invoice-automation): A brokerage compiling a single quote logs into a dozen or more carrier systems by hand, then audits the invoices against those rates weeks later, also by hand… - [The maintenance call that comes in at eleven at night — ](https://www.100ftware.com/work/ai-maintenance-triage): A large share of maintenance requests arrive outside office hours, and the cost of treating a dripping tap as an emergency is the same call out fee as a burst pipe… - [Owner statements that assemble themselves — ](https://www.100ftware.com/work/property-operations-in-one-system): A managing agent whose portfolio has outgrown its systems keeps leasing, accounting and maintenance in three places, and reconciles them by hand every month… - [Every marketing page waiting behind the checkout deploy — ](https://www.100ftware.com/work/headless-storefront-migration): A retailer on a single monolithic storefront ships a landing page and a payment change through the same release process… - [Selling stock that is sitting in a returns crate — ](https://www.100ftware.com/work/returns-and-inventory-sync): A retailer selling across its own store and two marketplaces oversells whenever a return sits unprocessed and stock counts drift… - [Enrolment growing, completion flat — ](https://www.100ftware.com/work/adaptive-learning-pathways): An online provider moves every learner through the same fixed sequence, so the ones who already know module three are bored and the ones who did not understand module two are lost.… - [The pilot worked. Procurement is a different product — ](https://www.100ftware.com/work/edtech-pilot-to-institutional): A learning tool with happy users and a successful pilot meets its first institutional buyer and discovers that single sign on… - [One database per customer, and twenty customers — ](https://www.100ftware.com/work/single-tenant-to-multi-tenant): Giving each customer their own database is a reasonable decision at three customers and an operational problem at twenty… - [Users leaving before they find the good part — ](https://www.100ftware.com/work/onboarding-activation-automation): A product with strong retention past ninety days loses a large share of signups in the first week… - [The spreadsheet that was already a product — ](https://www.100ftware.com/work/manual-service-to-saas-mvp): A founding team delivering a service by hand through spreadsheets and email has done the hardest part already, which is proving somebody pays for it… - [Fifteen percent of every room, paid to an intermediary — ](https://www.100ftware.com/work/direct-booking-engine): An independent property fills its rooms reliably and gives up a large share of each booking in commission… - [The questions a front desk answers four hundred times a month — ](https://www.100ftware.com/work/guest-experience-and-upsell): Check in time, parking, late checkout, breakfast, the wifi password. A guest messaging agent answers them the moment they are asked… ## Company - [About](https://www.100ftware.com/about): Who 100ftware is, and how the company works. - [Blog](https://www.100ftware.com/blog): Writing on custom software, SaaS platforms, SEO and AI automation. - [Careers](https://www.100ftware.com/careers): Open roles at 100ftware. - [Contact](https://www.100ftware.com/contact): Start a project or ask a question. ## Optional - [Sitemap](https://www.100ftware.com/sitemap.xml): Every indexable URL, including blog posts and archives.